Taking Krupp as an example, it has become a well-known brand in China's special lubricating grease industry.
Build a relatively complete industrial chain with core competitiveness
Additive → synthetic base oil → special lubricating oil and grease
The company is recognized by the society as an enterprise with social value and responsibility
The company has become a home for employees
Company positioning: partner to provide customers with comprehensive lubrication solutions
Brand positioning: medium and high-end enterprise brand image
Product positioning: middle end, middle and high end products
Establish a sound R & D system and strive to be recognized by provincial and national research institutes
Create three platforms for additive compatibility: urea, lithium, aluminum, sulfonate and other formula process platforms
Combine the cultivation and introduction of base oil compatibility platform to build a domestic first-class and international R & D team.